Just like blogging, you need a specific focus for your videos. Question 2: Do you have something to talk about? Those activities probably won’t require regular weekly attention, but you need to be prepared to spend the time and money when necessary. That may not amount to much at the beginning, but responding to comments and answering questions can definitely take more time than you expect if your videos become popular.Īnd then there are all the behind-the-scenes things like service and equipment upgrades, and so on. Once you’ve published enough videos to attract viewers, you need to allot time to interact with those viewers. That doesn’t include exporting it to a YouTube-friendly format, uploading it, and promoting it-all of which take additional chunks of time. On average, expect to spend at least twice as much time editing a video as recording it. Even if you can sit down and record a video by the seat of your pants (something few of us can do) you still need to edit it afterward. Once a week (or more) is far better.Īnd remember, good video production is labor-intensive. To draw a decent following on YouTube, you need to publish new videos on a regular basis. So before you start making plans to produce videos and build a YouTube following, let’s take a look at 4 specific questions to help you decide. Video production, like all forms of marketing, are not a good fit for every artist. We have an artistic journey we can document, and create things that make people’s lives more fulfilling and beautiful. There are experts out there who can help you do ANYTHING better, faster, easier, or cheaper, either through a product they sell, a course they teach, or some other thing that makes people’s lives better.Īrtists easily fit into both of those categories. It doesn’t matter what business you’re in, either-no matter what, you’ll find videos about that business on YouTube. The second reason is because they’re sharing information or promoting a product or service. Maybe they’re doing something remarkable like surviving cancer or bicycling cross-country or hiking Europe, and they want to record the journey. The first reason is to document a journey or keep a log of their growth. There are two main reasons ANYONE tends to get into the video/YouTube scene. Click here to learn more and get a simple art website of your own! But first. Quick announcement - EmptyEasel has created a quicker, easier way for artists to have their own art website.
By Carrie Lewis in Art Business Advice > Art Marketing TipsĪre you thinking about making art videos to promote your art on YouTube? Before you take the plunge, I encourage you to ask yourself the following 4 questions to see if it will be a good fit for you.